May 30, 2019 | Marketing
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new...
May 21, 2019 | Marketing
Lio marketer at Poush freaked out his sword-swallowing friend with this ad. Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a unique malady of...
May 20, 2019 | Marketing
Looking for ways to improve your content marketing? Are you wondering what resources you should be reading to boost your content marketing efforts? I’ve compiled a list of 10 articles you should read that will not only teach you how to improve your content...
Apr 20, 2019 | Marketing
Conversions. That’s the word on every marketer’s lips. And it should be, for without the creation of conversions, those marketers would be out of work. A brilliant landing page can be a dream come true for marketers – indeed, it can even make dreaming possible once...
May 20, 2017 | Marketing
Truth be told, many startups are afraid of marketing. While they have no problem spending money on product development and sales, marketing is regarded as a necessary evil. Here are six reasons why they think twice about marketing. 1. They don’t understand it. As...