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B2B MARKETING: WHY (AND HOW) TO FOCUS ON REVIEWS, NOT CASE STUDIES

B2B MARKETING: WHY (AND HOW) TO FOCUS ON REVIEWS, NOT CASE STUDIES

Nov 21, 2019 | Marketing

Case studies have long been a staple of B2B marketing — particularly in the tech industry — and are still among the most popular tactics used today. In fact, a 2013 survey of B2B marketers by LinkedIn indicated that customer testimonials and case studies are...

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