MY RECIPE FOR SUCCESS: HOW TO LAUNCH A SUCCESSFUL BLOG

MY RECIPE FOR SUCCESS: HOW TO LAUNCH A SUCCESSFUL BLOG

Five months ago, I decided (at long last) that I was going to start up my own food blog ( Pescetarian Kitchen). Both my partner, Laura, and I had wanted to do this for some time, as we’re real foodies, so we started to do a little research into the practicalities...
WHY BIG CONTENT IS WORTH THE RISK

WHY BIG CONTENT IS WORTH THE RISK

We all want the low-hanging fruit, but let’s be honest – the low-hanging fruit is rotten, bruised, and covered with the grubby fingerprints of all the other spoiled brats pawing at it. There’s a time for easy wins, but easy only gets you so far. Sadly, I see too many...
HOW TO CREATE FASTER RELATIONSHIPS WITH INFLUENCERS

HOW TO CREATE FASTER RELATIONSHIPS WITH INFLUENCERS

As of January 2014, the Content Marketing Institute site averages over 150,000 unique visitors per month, almost 500,000 page views, and over 80,000 e-mail newsletter subscribers (both daily and weekly). In each category, this is more than double our performance from...
10 WAYS TO IMPROVE YOUR CONTENT MARKETING

10 WAYS TO IMPROVE YOUR CONTENT MARKETING

Looking for ways to improve your content marketing?  Are you wondering what resources you should be reading to boost your content marketing efforts? I’ve compiled a list of 10 articles you should read that will not only teach you how to improve your content...
TOP 6 CHARACTERISTICS OF LANDING PAGES THAT CONVERT

TOP 6 CHARACTERISTICS OF LANDING PAGES THAT CONVERT

Conversions. That’s the word on every marketer’s lips. And it should be, for without the creation of conversions, those marketers would be out of work. A brilliant landing page can be a dream come true for marketers – indeed, it can even make dreaming possible once...
WHY STARTUPS ARE SCARED OF MARKETING

WHY STARTUPS ARE SCARED OF MARKETING

Truth be told, many startups are afraid of marketing. While they have no problem spending money on product development and sales, marketing is regarded as a necessary evil. Here are six reasons why they think twice about marketing. 1. They don’t understand it. As...