Apr 7, 2023 | Marketing
Are your email servers as busy as these envelope-stuffing machines or could you use a few more leads? Image source. Is your content marketing strategy working for your business, or would you like to generate more leads? Where do you start? How do you find the...
Nov 21, 2019 | Marketing
Case studies have long been a staple of B2B marketing — particularly in the tech industry — and are still among the most popular tactics used today. In fact, a 2013 survey of B2B marketers by LinkedIn indicated that customer testimonials and case studies are...
Oct 21, 2019 | Marketing
Five months ago, I decided (at long last) that I was going to start up my own food blog ( Pescetarian Kitchen). Both my partner, Laura, and I had wanted to do this for some time, as we’re real foodies, so we started to do a little research into the practicalities...
Sep 21, 2019 | Marketing
We all want the low-hanging fruit, but let’s be honest – the low-hanging fruit is rotten, bruised, and covered with the grubby fingerprints of all the other spoiled brats pawing at it. There’s a time for easy wins, but easy only gets you so far. Sadly, I see too many...
Aug 21, 2019 | Marketing
As of January 2014, the Content Marketing Institute site averages over 150,000 unique visitors per month, almost 500,000 page views, and over 80,000 e-mail newsletter subscribers (both daily and weekly). In each category, this is more than double our performance from...
Jul 10, 2019 | Marketing
If you think 2018 was the year of content marketing, get ready for a wild New Year. In 2019, content marketing can be expected to run with the crown and be officially appointed the king of the web. In fact, according to a recent study from the content marketing...
May 30, 2019 | Marketing
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new...
May 21, 2019 | Marketing
Lio marketer at Poush freaked out his sword-swallowing friend with this ad. Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a unique malady of...
May 20, 2019 | Marketing
Looking for ways to improve your content marketing? Are you wondering what resources you should be reading to boost your content marketing efforts? I’ve compiled a list of 10 articles you should read that will not only teach you how to improve your content...
Apr 20, 2019 | Marketing
Conversions. That’s the word on every marketer’s lips. And it should be, for without the creation of conversions, those marketers would be out of work. A brilliant landing page can be a dream come true for marketers – indeed, it can even make dreaming possible once...
